Blog
Notes on analytics, WooCommerce growth and getting more out of the data you're already collecting.
Keeping analytics on your own server buys ownership and removes a processor from your privacy story. It also asks something of your database. Here is the…
The big number on the sales screen is what you billed. What you kept — after refunds, discounts and gateway fees — is a different, smaller,…
One "cart abandonment rate" hides the answer. The useful number is which specific step loses the most people, and how long the ones who make it…
The honest answer is "it depends, and the burden is on you." Here is what the burden actually involves — and what changes if the data…
You can measure add-to-carts, checkouts and completed orders — plus any custom action — without a GA4 property, a tag manager, or a single byte leaving…
Tracking everything feels thorough and produces nothing. A handful of goals tied to what actually matters this quarter produces decisions.
Order totals only tell you what sold. These five numbers tell you what it actually earned, where you lost people, and what to look at next.
A dashboard full of charts doesn't grow a business by itself. It grows one when a number on it changes what someone decides to do next.
Most site owners can quote a traffic number from memory. Far fewer can say what actually happens between a visit landing and a visit leaving —…