GrowVia vs Independent Analytics
As an Independent Analytics alternative, GrowVia starts from the same place — privacy-first analytics for WordPress and WooCommerce, reported inside wp-admin, with data kept in your own database. The difference is how far each goes past the fundamentals.
| GrowVia Analytics | Independent Analytics | |
|---|---|---|
| Data ownership | Your WordPress database, configurable retention and purge | Your WordPress database |
| Core site & WooCommerce reports | Yes — audience, content, sources, revenue | Yes — a strong, focused set |
| Conversion goals | Visual builder for clicks, forms, downloads, views (FREE) | Yes |
| Funnel analytics | Per-step drop-off counts, rates and time-to-convert; custom funnels (PRO) | Not a dedicated funnel view |
| Profit / net revenue | Gross vs net, gateway declines, refund reasons, coupon influence (PRO) | Revenue and top products |
| Heat maps & session recording | Included in PRO, consent-gated | Not offered |
| AI assistant | Plain-English questions + scheduled AI reports (PRO) | Not offered |
| White-label / client reporting | Auto-expiring branded shared links, scheduled emails (PRO) | Email reports; no shared-link white-label |
| Pricing model | Free plugin + PRO plans (Starter / Growth / Agency) | Free plugin + PRO (lifetime option) |
When Independent Analytics is the better pick
You want a lean, well-made analytics plugin for the essentials and value a one-time lifetime licence. If you don’t need funnels, heat maps or client-facing reports, its smaller surface area is a feature.
When GrowVia is the better pick
You need to see where the checkout leaks, what an order actually earned after refunds and fees, what visitors do on the page, or you hand reports to clients under your own brand.
Switching
Run both briefly to sanity-check the numbers against each other. Neither imports the other’s history; GrowVia begins collecting the moment it’s active.
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