WooCommerce Analytics tells you what sold. StatPriv's Growth plan tells you what it actually earned and who keeps buying — across two pages. Shop Performance covers revenue, abandonment, coupons and payments; Products & Customers covers per-product economics, customer segments, cohorts, geography and inventory.
Refunds and discounts are broken out, and Profit Analytics subtracts product costs — so you see what an order actually earned, not just what it billed.
Cart and checkout abandonment broken down step by step — not one abandonment rate that hides where people actually leave.
Product Deep Dive rates each product on repeat-purchase rate, lifetime value and retention impact — so "our bestseller" and "our most valuable product" stop being assumed to be the same thing.
Audience, content, traffic sources, on-site search, 404s, Core Web Vitals and JS errors — the whole site, not just the shop.
Turn the events you already track — page views, form submissions, link clicks, downloads, video engagement — into named conversions, with completions, rate and trend per goal.
A predefined e-commerce funnel plus custom funnels you build from any event or goal — per-step drop-off, a "biggest drop-off" callout, and time-to-convert stats.
Install the free plugin, open this report inside wp-admin, and evaluate the real page — not a feature list.