The Engagement Tools page collects the reports that are about behaviour rather than totals. Clicks, Campaigns, User Journeys and Real-Time are on the Starter plan; Heat Maps, Session Recordings and A/B Testing are on Growth.
Outbound clicks and downloads are counted for free; add a Link Pattern to track a specific CTA by name — anything unmatched still shows up, nothing is silently dropped.
UTM campaign attribution with visitor and view trends, broken down by landing page × source × medium × campaign.
User Journeys is a session-level log — drill into a single visitor's full page-by-page sequence in one click.
Outbound link clicks and file downloads are tracked automatically. Add a Link Pattern — URL contains or exact match — to follow a specific link by name from the moment it is saved; unmatched clicks show under "(Unmatched)".
A Visitors + Views trend for UTM-attributed traffic, with a full breakdown by Landing Page × Source × Medium × Campaign and each row's share of the period.
A session-level log for the last 24 hours — landing page, referrer, UTM source, pages viewed, duration and conversions — with a one-click "View Path" drill-in to the full sequence.
Audience, content, traffic sources, on-site search, 404s, Core Web Vitals and JS errors — the whole site, not just the shop.
Turn the events you already track — page views, form submissions, link clicks, downloads, video engagement — into named conversions, with completions, rate and trend per goal.
Two Growth-plan pages: Shop Performance (revenue, cart & checkout, coupons, payments) and Products & Customers (per-product deep dive, segments, cohorts, geography, inventory).
Install the free plugin, open this report inside wp-admin, and evaluate the real page — not a feature list.