Free on WordPress.org · PRO adds deeper shop analytics + scheduled AI reports

Your store's analytics.
On your server.
Without Google.

StatPriv is self-hosted analytics for WordPress and WooCommerce — it tracks every visitor, session and order into your own database, with no sampling, no thresholding and no external account. Then it goes where WooCommerce Analytics stops: funnels, cohorts, profit, forecasting and client reporting.

Download free Do the math on my traffic ↓

✓ No sign-up or API key ✓ HPOS-aware ✓ Consent-gated tracking

wp-admin › StatPriv › Overview 42 online

Sessions

▲ 18.4%

Net revenue

▲ 6.1%

Conv. rate

unsampled

Visitors · last 14 days straight from your DB

Direct

4,120

Organic

3,884

Referral

1,207

Paid

964

24/7

PRO priority support, whenever something breaks

Third-party services your data touches

100%

Unsampled counts, straight from your DB

5→1

Plugins replaced by one dashboard

Run it on your traffic

A rounded number isn't a decision you can make

Drag your monthly sessions. On the left is the shape of the answer a sampled ad platform gives you; on the right is what a row-level count of your own data says.

Monthly sessions 40,000 assumes 2.3% conversion · $86 AOV

Sampled & thresholded

Sessions reported

≈ 37,600

Segments hidden by thresholds

2 of 12

Answer to "which checkout step?"

Not available until you build a custom funnel report first.

Row-level, in your database

Sessions recorded

40,000

Orders · net revenue

920 · $79,120

Biggest drop-off, named

Add-to-cart → checkout, mobile. Recovering a tenth of it is $3,323/mo.

184k rows/mo written to wp_statpriv_events Retention: 30 / 60 / 90 / 180 days, a year, or never — purged on your schedule.

Core features

One dashboard instead of five plugins

Every PRO report renders inside the free plugin with the real layout and realistic sample data. Click through them here first.

Also included: Goals, Engagement Analytics, Client Reporting & White Label, GA4 / Meta CAPI and the Export Manager.

Site Analytics · Free

The whole site, not just the shop

Visitors

9,441

Pageviews

31,208

LCP p75

1.9s

404s today

/product/kettle6,204

/collections/new4,388

/blog/care-guide3,120

/search?q=lid1,905

See Site Analytics →

Funnel Analytics · Growth

Find the step that's costing you the sale

hover a step

Product view18,402

Entry step · median 42s on page

Add to cart6,118 · −66.8%

Biggest drop-off · 12,284 people left here

Checkout started3,540 · −42.1%

Shipping step abandonment concentrated on mobile

Purchase2,086 · −41.1%

Median time-to-convert 1d 4h · 11.3% end-to-end

Explore Funnel Analytics →

Products & Customers · Growth

Know which products are profitable, not just popular

ProductNet revRepeatLTV

Copper kettle 1.7L$41,88038%$186

Filter refill · 6pk$28,14071%$243

Travel mug$19,40512%$61

Gift set · winter$12,6504%$48

Coupon influence

31% of orders used WELCOME10 — repeat rate 9pts lower.

Cohort retention · M3

Refill buyers retain at 2.4× the store average.

See shop & product reporting →

Recordings & Heat Maps · Growth

See where the clicks actually land

Click-density maps with an adjustable sampling rate, plus masked session playback. Both are off by default and gated on visitor consent — input values are masked before anything is stored.

sampling 25% click density consent-gated

See Recordings & Heat Maps →

The two bad options

You shouldn't have to choose between an ad platform and a revenue table

Store owners keep landing on one of two tools that were never built for them. StatPriv is the third option.

Google Analytics / GA4

✕ Samples and thresholds your own numbers

✕ Needs a cookie-consent banner in most jurisdictions

✕ Sends visitor behaviour to Google's ad network

✕ An interface built for advertisers, not site owners

WooCommerce Analytics

✓ Solid basic order and revenue reporting

✕ No funnels, cohorts, heat maps or recordings

✕ No forecasting or customer segmentation

✕ No read-only report to hand a client

✓ Every event stored in your own database

✓ Real counts — no sampling, no thresholding

✓ Site analytics and deep shop reporting in one sidebar

✓ Consent-gated, IP-anonymised, auto-purged on your schedule

How it works

From plugin install to your first real number in minutes

No account to create, no API key to paste, no tracking snippet to copy into your theme. StatPriv starts where you already are — inside wp-admin.

Install & activate

Get it free from WordPress.org and activate it like any other plugin. No sign-up, no API key, no credit card.

Data starts flowing

StatPriv creates its own tables in your database and records visits, sessions and orders the moment it's active.

Open the Command Center

One dashboard for the whole site and the whole shop. Upgrade in place, from inside wp-admin, whenever the sample data isn't enough.

New · AI Assistant · Free

Stop digging through reports. Ask.

Every number it states comes from a real tool call against your data — never a guess. Run a one-click Full Analysis for free, or upgrade to Growth to have it land in your inbox as PDF or DOCX.

If it has no tool for something, it says so instead of making it up
Full Analysis pulls audience, revenue, funnels, segments and goals into one written report — free in every install
MCP for AI agents — expose your analytics over the Model Context Protocol
Claude or OpenAI, your own API key, no markup — only aggregates ever leave your server
Schedule it to land in your inbox weekly or monthly as PDF or DOCX — Growth plan

Explore the AI Assistant

StatPriv › AI Assistant grounded · 3 tool calls

Why did revenue dip last week?

get_revenue_summary get_funnel_steps get_coupon_influence

Run Full Analysis Schedule weekly · PDF — Growth

Built for people who run the store

You didn't start a store to become a data analyst

Pick the one that sounds like your Tuesday morning.

You're running the whole thing yourself

GA4, WooCommerce Analytics and a heat-map plugin, all open in different tabs, all disagreeing with each other. You can see revenue dipped, but not which checkout step lost the sale.

StatPriv puts site and shop analytics in one sidebar, with Funnel Analytics showing exactly where people drop off.

See Funnel Analytics →

You manage analytics for other people's stores

A monthly reporting ritual of screenshots pasted into a slide deck, repeated per client — and a client asking again why their visitors' data goes to Google.

Every client's data stays on their own server, and you hand over white-labelled, auto-expiring report links instead of screenshots.

See Client Reporting →

Revenue is growing, but something's leaking

The top-line looks fine, but you can't say which products are worth restocking — or prove that a coupon is training people to wait for a discount.

Shop Performance breaks down coupon influence, repeat-purchase rate and lifetime value, product by product.

See Shop Performance →

Replace the stack

Four subscriptions, four dashboards, four different truths

Tick what you're paying for today. StatPriv Growth is one one-time licence covering all of it, in the sidebar you already use.

Your current tools

Year one

What you tick, per year

$696

StatPriv Growth, one-time

$200

Difference in the first year: $496 less — and five sites are covered, not one.

See what Growth includes

Indicative list prices for comparable WordPress tools; substitute your own invoices.

What’s in each plan

Every PRO report is browsable before you pay

Locked reports still render inside the free plugin with the real layout and realistic sample data, marked Preview below. You evaluate the actual page — not a feature list.

CapabilityFreeStarterGrowthAgency

Visitor, session & pageview tracking✓✓✓✓

Command Center & full Site Analytics✓✓✓✓

Custom goals, on-site search & 404s✓✓✓✓

Consent gating, IP anonymisation, retention✓✓✓✓

WooCommerce Shop Snapshot✓✓✓✓

AI Assistant — chat & one-click Full Analysis✓✓✓✓

Geographic & referral-source insightsPreview✓✓✓

UTM & campaign attributionPreview✓✓✓

Engagement Analytics — clicks, campaigns, journeysPreview✓✓✓

Real-time visitors30 min✓✓✓

Scheduled PDF email reports—✓✓✓

Deep shop analytics — abandonment, coupons, refundsPreviewPreview✓✓

Custom funnels, profit, cohorts, LTV, forecastingPreviewPreview✓✓

Heat maps & session recordingsPreviewPreview✓✓

A/B testingPreviewPreview✓✓

Scheduled AI reports — cadence, PDF/DOCX delivery——✓✓

GA4 & Meta CAPI, webhooks, Export ManagerPreviewPreview✓✓

Shared read-only report links——5 activeUnlimited

White label — brand across admin, PDFs, emails———✓

Client workspaces & multi-site rollup———✓

SupportForumEmailPriorityDedicated

Pricing

Start free. Upgrade when the sample data isn't enough.

Every PRO licence includes updates, 24/7 priority support and the full report suite unlocked. 14-day money-back guarantee.

Free

Unlimited sites, forever

Download from WordPress.org

✓ Command Center dashboard ✓ Full Site Analytics suite ✓ Custom goals, on-site search & 404s ✓ Shop Snapshot for WooCommerce ✓ AI Assistant — chat & one-click Full Analysis ✓ Consent, IP anonymisation & retention controls · Sample-data preview of all PRO reports

Starter

1 site

$179 $90 one-time

Get Starter

✓ Everything in Free ✓ Geographic & referral-source insights ✓ UTM & campaign attribution ✓ Engagement Analytics — clicks, campaigns, journeys ✓ Real-time visitors ✓ Scheduled PDF email reports ✓ 1 year of updates & support

Questions, answered plainly

No. StatPriv tracks independently into your own database — no sign-up, no API key, no external snippet. If you do still run GA4, PRO can forward order-completion events to it server-side.

In tables the plugin creates in your own WordPress database. Nothing is sent to StatPriv or any third party by default. You control retention — 30, 60, 90 or 180 days, a year, or never — with an automatic scheduled purge.

No. The assistant only ever sends aggregate figures it needs to answer your question — revenue totals, conversion rates, segment counts. Customer names, emails, and addresses are stripped before anything reaches the provider. You bring your own API key, so billing and data-handling terms are between you and Anthropic or OpenAI directly, not StatPriv.

That depends on your jurisdiction and configuration, and we can't give legal advice. StatPriv supports consent-gated tracking (nothing recorded until consent is granted) and optional IP anonymisation, so you can configure it to fit the advice you're given.

No — PRO is an add-on and requires the free plugin to be installed and active. They share one component library, so PRO looks like a natural extension rather than a bolted-on upsell.

No. Input values are masked before anything is stored — no keystrokes and no raw form data are ever recorded. Recording is off by default and requires the visitor's separate explicit consent.

StatPriv is built against the WordPress REST API with response caching you can toggle and clear manually, plus an adjustable sampling rate for heat-map capture, so tracking doesn't add unnecessary overhead on cached pages.

PRO customers get 24/7 priority support by email, any day of the week — Agency plans get a dedicated line for client-facing issues. Free users are supported through the public WordPress.org plugin forum.

Your store's analytics.On your server.Without Google.