Download free Get PRO
Free on WordPress.org · PRO adds deeper shop analytics + an AI Assistant

Your store's analytics.
On your server.
Without Google.

StatPriv is self-hosted analytics for WordPress and WooCommerce — it tracks every visitor, session and order into your own database, with no sampling, no thresholding and no external account. Then it goes where WooCommerce Analytics stops: funnels, cohorts, profit, forecasting and client reporting.

Download free See PRO pricing
✓ No sign-up or API key ✓ HPOS-aware ✓ Consent-gated tracking
wp-admin › StatPriv › Overview
StatPriv Command Center dashboard in wp-admin
24/7
PRO priority support, whenever something breaks
0
Third-party services your data touches
100%
Unsampled counts, straight from your DB
5→1
Plugins replaced by one dashboard
How it works

From plugin install to your first real number in minutes

No account to create, no API key to paste, no tracking snippet to copy into your theme. StatPriv starts where you already are — inside wp-admin.

1
Install & activate

Get it free from WordPress.org and activate it like any other plugin. No sign-up, no API key, no credit card.

2
Data starts flowing

StatPriv creates its own tables in your database and starts recording visits, sessions and orders the moment it's active.

3
Open the Command Center

One dashboard for the whole site and the whole shop. Upgrade in place, from inside wp-admin, whenever the sample data isn't enough.

The two bad options

You shouldn't have to choose between an ad platform and a revenue table

Store owners keep landing on one of two tools that were never built for them. StatPriv is the third option.

Google Analytics / GA4
✕ Samples and thresholds your own numbers
✕ Needs a cookie-consent banner in most jurisdictions
✕ Sends visitor behaviour to Google's ad network
✕ An interface built for advertisers, not site owners
WooCommerce Analytics
✓ Solid basic order and revenue reporting
✕ No funnels, cohorts, heat maps or recordings
✕ No forecasting or customer segmentation
✕ No read-only report to hand a client
StatPriv
✓ Every event stored in your own database
✓ Real counts — no sampling, no thresholding
✓ Site analytics and deep shop reporting in one sidebar
✓ Consent-gated, IP-anonymised, auto-purged on your schedule
Built for people who actually run the store

You didn't start a store to become a data analyst

Pick the one that sounds like your Tuesday morning.

You're running the whole thing yourself
✓ GA4, WooCommerce Analytics and a heat-map plugin, all open in different tabs, all disagreeing with each other
✓ You can see revenue dipped this week, but not which step of checkout is losing the sale
✓ StatPriv puts site and shop analytics in one sidebar, with Funnel Analytics showing exactly where people drop off
See Funnel Analytics →
You manage analytics for other people's stores
✓ A monthly reporting ritual of screenshots pasted into a slide deck, repeated for every client
✓ A client asking, again, why their visitors' data goes to Google before you can even answer
✓ StatPriv keeps every client's data on their own server, and hands you white-labelled, auto-expiring report links instead of screenshots
See Client Reporting & White Label →
Revenue is growing, but something's leaking
✓ The top-line number looks fine, but you can't say which products are actually worth restocking
✓ You suspect a coupon is training people to wait for a discount, but you've never been able to prove it
✓ Shop Performance breaks down coupon influence, repeat-purchase rate and lifetime value, product by product
See Shop Performance →
New · AI Assistant · PRO

Stop digging through reports. Ask.

Ask a question in plain English and get an answer grounded in your real StatPriv data — never a guess. Run a one-click Full Analysis, or schedule it to land in your inbox automatically.

Explore the AI Assistant
Core features

One dashboard instead of five plugins

FREE →
Site Analytics

Audience, content, traffic sources, on-site search, 404s, Core Web Vitals and JS errors — the whole site, not just the shop.
FREE →
Goals

Define conversion events — element clicks, page views, form submits, downloads, video plays — and watch completions build, no code required.
PRO →
Shop Performance

Gross vs net revenue, order-status funnel, cart and checkout abandonment, coupon influence, gateway decline rates and refund reasons.
PRO →
Funnel Analytics

Product view → add to cart → checkout → purchase, with per-step drop-off counts, drop-off rates and time-to-convert.
PRO →
Recordings & Heat Maps

Click-density maps with adjustable sampling, plus masked session playback — input values are masked before anything is stored.
PRO →
Client Reporting & White Label

Auto-expiring read-only links, scheduled summary emails, CSV/PDF export, and your own brand name and accent colour throughout.
PRO →
AI Assistant

Ask questions in plain English, run a one-click Full Analysis, or schedule recurring AI reports delivered by email — grounded in your real data.
PRO →
Engagement Analytics

Named link-click tracking, UTM campaign attribution with visitor/view trends, and a session-by-session User Journeys log with full page paths.
Funnel Analytics · PRO

Find the step that's costing you the sale

Every funnel step shows how many people reached it, how many fell out, and how long the ones who converted took. Build custom funnels for any tracked event, not just the default e-commerce path.

Explore Funnel Analytics →
Funnel Analytics report showing step drop-off
Product Deep Dive report
Products & Customers · PRO

Know which products are profitable, not just popular

Per-product revenue, unique customers, repeat-purchase rate, lifetime value and a retention-impact rating — with category rollups and a searchable product grid.

See shop reporting →
What’s in each plan

Every PRO report is browsable before you pay

Locked reports still render inside the free plugin with the real layout and realistic sample data, marked Preview below. You evaluate the actual page — not a feature list.

CapabilityFreeStarterGrowthAgency
Visitor, session & pageview tracking✓✓✓✓
Command Center & full Site Analytics✓✓✓✓
Custom goals, on-site search & 404s✓✓✓✓
Consent gating, IP anonymisation, retention✓✓✓✓
WooCommerce Shop Snapshot✓✓✓✓
Geographic & referral-source insightsPreview✓✓✓
UTM & campaign attributionPreview✓✓✓
Engagement Analytics — clicks, campaigns, journeysPreview✓✓✓
Real-time visitors30 min✓✓✓
Scheduled PDF email reports—✓✓✓
Deep shop analytics — abandonment, coupons, refundsPreviewPreview✓✓
Custom funnels, profit, cohorts, LTV, forecastingPreviewPreview✓✓
Heat maps & session recordingsPreviewPreview✓✓
A/B testingPreviewPreview✓✓
AI Assistant — chat, Full Analysis, scheduled reportsPreviewPreview✓✓
GA4 & Meta CAPI, webhooks, Export ManagerPreviewPreview✓✓
Shared read-only report links——5 activeUnlimited
White label — brand across admin, PDFs, emails———✓
Client workspaces & multi-site rollup———✓
SupportForumEmailPriorityDedicated
Pricing

Start free. Upgrade when the sample data isn't enough.

Every PRO licence includes updates, 24/7 priority support and the full report suite unlocked. 14-day money-back guarantee.

Free
Unlimited sites, forever
$0
Download from WordPress.org
✓ Command Center dashboard ✓ Full Site Analytics suite ✓ Custom goals, on-site search & 404s ✓ Shop Snapshot for WooCommerce ✓ Consent, IP anonymisation & retention controls · Sample-data preview of all PRO reports
Starter
1 site
$179 $90 one-time
Get Starter
✓ Everything in Free ✓ Geographic & referral-source insights ✓ UTM & campaign attribution ✓ Engagement Analytics — clicks, campaigns, journeys ✓ Real-time visitors ✓ Scheduled PDF email reports ✓ 1 year of updates & support
MOST POPULAR
Growth
5 sites
$399 $200 one-time
Get Growth
✓ Everything in Starter, on 5 sites ✓ Deep WooCommerce analytics — abandonment, coupons, refunds ✓ Custom funnels, profit, cohorts, LTV & forecasting ✓ Heat maps & masked session recordings ✓ AI Assistant — chat, Full Analysis, scheduled reports ✓ GA4 & Meta CAPI, webhooks, A/B testing ✓ 24/7 priority support
Agency
Unlimited sites
$749 $375 one-time
Get Agency
✓ Everything in Growth, unlimited sites ✓ White label across admin, PDFs & emails ✓ Client workspaces & multi-site rollup ✓ Team seats & roles ✓ Unlimited shared read-only reports ✓ 24/7 dedicated support

Prices in USD. Annual licences renew yearly; lifetime licences include updates and support for the life of the product.

Questions, answered plainly

No. StatPriv tracks independently into your own database — no sign-up, no API key, no external snippet. If you do still run GA4, PRO can forward order-completion events to it server-side.

In tables the plugin creates in your own WordPress database. Nothing is sent to StatPriv or any third party by default. You control retention — 30, 60, 90 or 180 days, a year, or never — with an automatic scheduled purge.

No. The assistant only ever sends aggregate figures it needs to answer your question — revenue totals, conversion rates, segment counts. Customer names, emails, and addresses are stripped before anything reaches the provider. You bring your own API key, so billing and data-handling terms are between you and Anthropic or OpenAI directly, not StatPriv.

That depends on your jurisdiction and configuration, and we can't give legal advice. StatPriv supports consent-gated tracking (nothing recorded until consent is granted) and optional IP anonymisation, so you can configure it to fit the advice you're given.

No — PRO is an add-on and requires the free plugin to be installed and active. They share one component library, so PRO looks like a natural extension rather than a bolted-on upsell.

No. Input values are masked before anything is stored — no keystrokes and no raw form data are ever recorded. Recording is off by default and requires the visitor's separate explicit consent.

StatPriv is built against the WordPress REST API with response caching you can toggle and clear manually, plus an adjustable sampling rate for heat-map capture, so tracking doesn't add unnecessary overhead on cached pages.

PRO customers get 24/7 priority support by email, any day of the week — Agency plans get a dedicated line for client-facing issues. Free users are supported through the public WordPress.org plugin forum.

Install it free. See every PRO report with sample data. Decide after.

No account, no API key, no tracking snippet. Activate the plugin and the first numbers land in your own database within minutes.

Download free Compare PRO plans